The brief was to launch the all-new BMW 7 Series, the company’s flagship product, to BMW’s VIP clients.

Challenges included limited timelines and budget, as well as complicated delegate logistics. The time period of the event was also extended.

We created and built a bespoke, once-off venue, with a complete brand immersion (360 degree sensory experience) that brought to life the key features of the vehicle.

Each course of the seven-course fine dining dinner experience included a full scene change and was themed to one of the seven key features of the all-new BMW 7 series.